The Negroni is a truly classic drink, originating from the 1920s, invented in Florence, Italy. Legend is, the drink’s name comes from the man who first ordered it: Count Camillo Negroni. He'd usually drink an Americano (Campari, sweet vermouth and soda) but wanted more kick. The bartender aced the soda and put in gin instead: A classic was born. We trade the gin in that for ABSOLUT CITRON.